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Thursday, June 12
8:45 – 9:45 a.m.

Go Inside Live Earth with Producers, Agencies + Sponsors

A power panel discussion with the top players behind last year’s “Live Earth: A Concert for a Climate in Crisis” which will share the corporate strategy and success story behind one of the most groundbreaking green event series ever produced.

Speakers:
Kristin Brewe, Director, Brand & Public Relations, Esurance
Tom Feegel, Chief of Staff, Live Earth
Mike Hersom, President,  ignition, inc

Thursday, June 12
12:45 – 2:00 p.m.

The Future is Now: Industry Standards to Define Green Event Guidelines

Amy Spatrisano, CMP

Amy Spatrisano is recognized as a leader in pioneering sustainable conference and event practices. Amy co-wrote the definitive work on green meeting strategies, “Simple Steps to Green Meetings and Events: The Professional’s Guide to Saving Money and the Earth.”

Amy is a principal of Meeting Strategies Worldwide and the current president and co-founder of the Green Meeting Industry Council. Amy formerly chaired the Convention Industry Council’s Green Meeting Task Force and participated in the Green Hotel Initiative.

In a must-see Keynote presentation, Amy will provide an insider’s look at the current state of the event industry’s greening practices, as well as the union with and impending regulation by governmental organizations. Hear her insights on where our industry is going, and how event organizers can get ahead of the curve.

Friday, June 13
8:45 – 9:45 a.m.

Green Marketing and Design Opportunities

Jacquelyn Ottman

Jacquelyn Ottman, President of J. Ottman Consulting, is a renowned authority on green marketing and business best practices. She advises many Fortune 500 businesses on green marketing and eco-innovation strategies. Ottman is the author of Green Marketing: Opportunity for Innovation, and her Design: Green seminar is endorsed by the Industrial Designers Society of America.

Join us for this stimulating presentation where Ottman will share her expertise on attainable sustainable development and business opportunities that will change the way you think about green marketing for your company or brand. Get a behind-the-scenes journey through relevant consumer and b-to-b case studies to illustrate the power of green marketing and design, and get answers and solutions to common green marketing concerns.

Friday, June 13
12:00 – 12:45 P.M.

Leading the Pack: How FOX is at the Forefront of Green Media Events

Joshua Mark

Joshua Mark is the executive director, Special Event Production, Creative Services at FOX Broadcasting Company. Under News Corp.’s green initiative, Josh has spent the last year “Greening” special events at FOX including making the 2007 Upfront Presentation a carbon neutral and green event. He was also responsible for FOX’s greening efforts at the 2007 Primetime Emmy Awards including the installation of the 13KW Solar Canopy on the Recycled Red Carpet and the Incandescent Lighting Free Media Tent.

In this session, get a behind-the-scenes look at how Mark is setting the benchmarks for green media events including the Emmys, Super Bowl XLII and this year’s American Idol finale.